If you have a website, you need people to visit it – otherwise, there is no point in having a website! You need traffic, but you may not be sure how to go about getting it. There are several ways to get people to your website.
Search engine optimization (SEO) is a variety of techniques used to help search engines find your website. There are millions of websites on the Internet, and when a user is looking for your website, you want to make sure they can find it.
The truth about search engine optimization is that nobody is exactly sure how search engines work, despite the fact that there are some people who claim to be “SEO professionals” and guarantee they can get you on the first page of search results. Companies like Google are very private about the algorithms they use for ranking websites, and even the employees at Google are not always privy to this knowledge. Still, there are some basic techniques you can use to get your website ranked well that are believed to work.
It is important to include the following metadata on all the pages of your website: page title, description, and keywords. The information should be relevant to the page you are writing about. For example, if your website is “Bob’s Pizza Parlor” and you are entering the metadata for the contact page, your title should be “Contact Us – Bob’s Pizza Parlor” with a description of “Contact us for delivery or more information at Bob’s Pizza Parlor.” Keywords are words that you think people may enter when searching for your website: Bob’s Pizza Parlor, pizza in Springfield, pizza delivery, etc. This information helps your website rise to the top of search engines.
On your website, it is important to have links to social media websites such as Facebook, Twitter, Instagram, or any other networks that you believe your demographic may be using. When people visit your website, they have the opportunity to connect on their favorite social network and share your business with their friends. It’s also important to include a social integration piece in each post of your blog, so visitors can share their favorite blog posts on their social media accounts. It’s a great natural way to increase the popularity of your website.
If you have the money to spend, you can pay to advertise your website. With Google AdWords, you get advertisements listed directly within the pages of Google. This is a way of broadcasting your website to a larger audience.
If you have a blog on your website, you can utilize that to your advantage. Blogging on other people’s websites is a great way to become more well-known. Simply email people who are in a similar field, tell them about an idea you have for a post topic, and offer to guest blog for them. Inviting other well-known bloggers on your website is a great way to become more popular as well. Soon, you will have a bunch of followers who know you from other blogs.
Submitting your website to aggregator websites is a great idea. These websites scan the Internet for interesting, valuable content. Websites include Mashable, Reddit, Digg and StumbleUpon. When somebody in your target demographic finds your website, they share it with others who may enjoy it.
Once you have promoted your website, let’s talk about what to do once it is up and running. We’ll discuss that in the next section.