CleanApp is a minimalist theme focused on conversion and information. Inspired by the modern app marketplace aesthetic, it is suitable as an app website design or to showcase a portfolio of apps. The homepage features a full-width 'above-the-fold' visual element featuring the app and highlighting its USP (unique selling proposition). HTML5 animations are used to make the elements and features of the app scroll into view, and important sections such as screenshots, testimonials and contact form are all provided for. In addition a video popup for detailed documentation or marketing purposes is also there, along with custom slider and multi language support.
The theme works well as a one-page app theme, with a fixed header that makes it easy to scroll to different areas of the website. The theme also comes with blog and page options that can be used to increase search engine interest and understanding, along with maintaining user engagement with the app.
All colors and fonts on the website can be customized and branded easily from the options panel. Any features can be easily disabled or enabled, and shortcodes make it easy to add a variety of elements from buttons and alerts to forms and grids.